Following our highly successful ‘Born to be Wild’ campaign, we have recently launched a second major TV campaign in a bid to reinforce the brands animal welfare credentials. Set to Vangelis’ iconic ‘Chariots of Fire’ soundtrack, the ‘Chariots of Eggs’ campaign will undoubtedly excite consumers in the run up to the 2012 games.

See the Happy Egg TV advert on page 3

The national campaign is also being supported by radio, print & digital activity.

See the Happy Egg TV advert on page 3

Launching a brand into a heavily commoditised category was never going to be easy. When Noble Foods Approached the agency to develop a TV led campaign, we jumped at the opportunity to create a truly memorable, cut through campaign. Results have been outstanding! The subsequent multi-channel campaign resulted in sales exceeding all first year targets and listings gained across the multiple and convenience sectors.

See the Happy Egg TV advert on page 6