Our Irish whiskey client was keen to set their brand apart from the competition within the On-Trade channel.. The Jameson Perfect Finish Promotion represents both a brand truth and a film truth, to build on the brand’s taste delivery and its association with film. Our promotional platform was designed to stimulate debate and banter, asking consumer to take part in our film quiz to see where their ‘perfect finish’ might take them. Involving Shortlist magazine as a key partner helped enhance the brand’s credibility.