As well as being the delicious and wholesome hot drink we all know and love, Ovaltine has a specific offering for expectant mums – its high folic acid content. Through a partnership with Bounty, we created and designed a campaign that would deliver a sample directly into the hands of over half a million mums-to-be, as well as creating a partnership promotion that effectively delivered valuable data back to the brand, via the bespoke microsite.

The DM plan was just part of an integrated approach we devised for Ovaltine, as we also created and executed the on and off line advertising strategy.