While Stephen Fry fronted the consumer launch of Twinings’s first ever blend for everyday use, the agency were asked to communicate the benefits of this exciting new brand to the trade. Additionally DM packs were sent to buyers to ensure key listings, supported by a fully integrated trade media support campaign. A second press based campaign soon followed, starring Stephen Fry, to celebrate Twinings Everyday winning The Grocer’s ‘Hot Beverage Top Campaign’.