The biggest CRM-based loyalty scheme launch in the retail sector in the UK, MyCard was our brainchild, designed to engage and reward both the trade and DIY shopper, and to kick-start a true CRM offering across the Wickes business.

Since laying the foundations and building the entire programme, results have far surpassed expectation. Increasing the registered user base, average transaction values and incremental revenue means the whole project’s coming along nicely, with demonstrable ROI.